How to grow your e-commerce sales

In a world where tiny robots are delivering your snacks and your personal assistant is a speaker, the use of technology to boost the productivity of human activities is not unusual anymore. Not only for daily human necessities but now technology is also embedded in almost all economic activities, such as business and marketing. Technological advancements have made us comfortable enough to purchase and sell things from a click away, thus making businesses eager to come up with tactics to help them sell more products. We have put together a series of things we think might help you and your business grow sales effectively.

1.   Know whom you’re selling to!

Understand your customers. You need to know what are their wants and needs, wishes and struggles too. Forbes (2020) mentioned that identifying the habits and preferences of your customers is important. While nothing can replace a face-to-face discussion, you still have many options for asking questions to discover more about your customers, including email, online chat, and phone calls.

2.   Customers want it simple

Put yourself in your customer’s shoes, wouldn’t you want to find the products you need easier? Simplify your customer’s access by looking for areas or parts where your customer struggles the most with, could be your website’s search feature or category lists.

3.   Customer service is essential

Customer acquisition rate is important in any business development, especially returning customers. Because in-person conversations are uncommon with online stores, take advantage of the opportunity to strengthen your relationship as much as possible. Listen to your customers, especially those who already have experience by dedicating an FAQ page or a chatbox.

4.   Use SEO on everything

Have all your pages SEOd to build brand awareness. Different from an offline store where customers can physically see your store, in an online store, they need help finding you. Use keywords or phrases related to your products tailored to make your customers easier to find you. A strong presence in social media also helps to direct and recruit more potential customers.

5.   Gain more email subscribers

You can easily share promotions, tips, or reminders to your customers by using a platform that can automatically collect email addresses. Too many ads on social media might be overwhelming for customers, thus email campaigns might stand out. Research showed that according to a 2015 study by Forrester Research, roughly 17% of digital marketing spend happens in email, but it contributes 24% of revenue.

6.   Contents should be out-of-the-box

As we know, how to catch the attention of customers might be the first thing a business owner should think about. It is important to have creative content that captures attention, interesting and relevant information can be useful. For example, if you’re selling swimwear, tips on elevating outfits for going to the beach might be interesting and relevant for customers.

7.   Personalization

By using personalized behavioral data, we can cater to customers’ needs more accurately because we can make assumptions based on past actions and preferences. If you are trying to get sales from a specific region, adding the location factor would help you gain a variety of potential customers.

8.   Shipping cost

Since many online stores often offer free shipping, often customers don’t think about shipping costs until they are finalizing their checkout process. To preempt the possibility of customers abandoning their cart, shipping costs should be as low as possible (even better if it’s free!). If making the shipping free is not possible, try to apply a minimum order for free shipping.

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