Growth Marketing is the future.

Growth marketers are the marketing managers of the future, implementing and executing plans and content

Well, they are superheroes around us, working in companies and acting as an active engine inside

Growth marketing is all about optimizing business demands and its targeted objectives. The goal of growth marketing is simple: improved engagement and conversion metrics throughout the marketing funnel.

So what’s the daily life of a Growth marketer

A lot of options

Growth marketers aren’t necessarily the best copywriters in the world, and also they don’t have the best eye to catch the best design or even create designs, but the best part in their minds is they can recognize and see the elements of the successful copy and design

A team of growth marketer, designer, and copywriter will definitely do the job, growth marketers know when the design isn’t working, or the copy isn’t interesting, so they analyze the creatives and give feedback, explaining why it didn’t work well

They Speak with numbers

Before any decision, they do A/B testing, testing, testing, and forever testing

But actually, they do testing based on facts and numbers

Testing elements of creatives should take time and money, so they optimize the goal and get out from the test with successfulcreatives that excel in the competition

Numbers and metrics they use  

■    Customer acquisition costs (CAC)

■    Customer lifetime value (LTV)

■    Conversion rate

■    Return on Ad Spend (ROAS)

■    Subscribe and unsubscribe rates

■    Content engagement and reach

■    Email and SMS open rates and click rates

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Same methodology, Different channels

The advantage of hiring a growth marketer is all about using different channels and applying the funnel to it, whatever the channel is they can apply the same methodology of Cold, Warm and hot audience to it

A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger framework. That often involves working on multiple channels at the same time.

Impatience behavior

Growth marketers are a little bit impatient, they look forward to growing sales in a short period of time, running tests and speeding up the performance are their first priorities

Unlike SEO and PR, their results are tangible and exist on the real ground, as they keep testing to reach the best ad, they drive sales and actual leads which narrow down into their actual objective

Innovative Mind

With active skills, they stay ahead of the market trends, This forward-thinking means that it will often be your growth marketer encouraging you to test out newer channels like TikTok or underrated channels like Pinterest. They often bring new measurement strategies to the table for these new channels.

Conclusion

Growth Marketers are superheroes among us, they analyze, inspect, invent, solve, integrate and grow, they scale your business on a high level, and with their methodologies and tactics, they can elevate your business from a scratch, so trust them.

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