5 steps to reach product-market fit for your product in the Middle East.

Seeking fame and fortune with your product, or your services is everybody's dream. I want to build the next SWVL or the new Careem, or better, I want to beat them all when it comes to market share. luckily there are some indicators your business is gonna make it or not. So, without further ado here is our 5-step guide to how to create your product-market fit and win your new loyal audience.

1) Find your first users (not your friends)

Your close ones will be so happy for you for sure, they will always give you positive feedback, and great for your self-esteem, but believe us when we tell you, it's not great for your business expansion. you need to find your early adopters to see if your product is actually good for the market. Search for a similar product or service users and make them try your thing, if your idea is new, try to guess who would love your idea and make them try it, and yeah, one more thing you may need to pay them money if needed.

2) Create a minimum viable product (MVP)

It’s really easy, not so basic your early adopters don’t understand what the product/services really does, not so complete you don’t have something bigger to launch when its time to launch, just the bare minimum. It could be a screen with the main purpose if it’s an app, or it can be a handmade prototype if it’s a tangible product, stay minimalistic.

3) Know what customers really need

You don't need to reinvent the wheel; your competitors in the MENA region already have a slew of irate consumers who need someone to listen to them. Giving them genuine value will drive them to come to you since you are actually solving their problems. Interviewing consumers of your competitors about what they like and dislike about the product will provide you with extremely important information that you can utilize to meet the demands of the actual customers.

4) Problem Solution and Audience (PSA)

Create a simple PSA statement. A PSA statement makes it easier for you, your investors, your marketers, and of course your consumers. Basically, you state the problem, and your solution (your product), and who really needs or will need your solution. If it’s more complicated to write it simply in PSA format, you would probably need to narrow it down and make it sharper.

5) Evaluate and Calculate

We have excellent tools at our disposal to ensure that everything goes as planned, such as Bounce Rate, Time on Site, Pages per Visit, Returning Visitors, and Customer Lifetime Value. Low bounce rates indicate that a visitor's expectations are being satisfied. High Time on Site and Pages per Visit suggests that the user's experience is positive. Customer Lifetime Value evaluates the profitability each customer provides to the firm, and High Returning Visitor indicates the long-term influence a product has on its customers, prompting them to return. If these five indicators are above average and your 40 percent criterion is satisfied, you have a Product-Market Fit.

Conclusion

You need to focus on how your target audience interacts with what you serve, in which way they engage with your new product or service, are they satisfied with what you did or you need to reconsider the whole processes

In each step, you need to make sure that you did the right thing for your business and your target segment

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