e-commerce

October 1, 2022

How Aleephonline resurrected their e-commerce business with a new content strategy

When Aleephonline came to us, they were struggling. The Social Media pages for their e-commerce website in pet food in Kuwait was facing regular content and graphics issues and was lagging behind trends in the industry. So we built a new strategy focusing on expert videos and content to show their customers how much they experienced in pets food using only Instagram posts and reels, and google ads. The results were obvious with high growth of daily orders.

The first step was to assess the situation and figure out what wasn’t working. It was clear that their content strategy needed an overhaul. They were falling behind trends and their visuals were unappealing. Their social media presence was weak and they weren’t connecting with their target market. With all of this in mind, we came up with a new strategy that would turn things around.

Our new strategy focused on two things: expert videos and engaging content. We used Instagram posts and reels to show off our client’s extensive knowledge in the pet food industry. And we supplemented those posts with Google Ads. The combination of these two elements proved to be incredibly effective. Within a matter of weeks, we saw a significant increase in daily orders.

Conclusion:

Aleephonline’s turnover increased by 300% within the second month of implementing our new content strategy. If your e-commerce website is struggling, don’t hesitate to contact us. We can help you turn things around like we did for Aleephonline.

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