Cozy is a wonderful resort, placed in Dammam, Saudi Arabia.
The challenge was to increase winter reservations versus many competitors in the same area.
Cozy present incredible hospitality with different chalets that fit many segments of families.
For this kind of business, it’s necessary to understand the seasons and the consumer behavior for reservations.
Cozy audience is huge, and that gave us the opportunity to engage with them in a wide range of content, giving them offers and refining the services that they used to enjoy it.
First, we tested out variety of content, just to tweak the tune into the right frequency which the audience will engage with, that didn’t take long time since they have already a well-built set of audience.
activities took place too, since it’s a part of engagement process, based on previous information with focus on winter advantages for their clients, we knew about the customers we allocate a pool of activities that finally increased the organic reach by 225% from the previous quarter, and increased the winter reservation to be fully booked during the week, when the right content present to the right audience, then you have a spark !
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