Inside Sales

March 15, 2022

European Business Consulting firm expansion to the Middle East.

Note: respecting our client's wish, this case study refrains from mentioning the brand name.

Getting more clients has several advantages, including a more successful firm as a result of increased sales and profit, as well as increased brand recognition and market awareness. For our consulting firm client, they struggled to find data for their customers in the Middle East.

With neither of both data and contact with customers and users in the Middle East, it was difficult for them to build an effective strategy to penetrate the Middle Eastern market.  To encourage customers to share information about the company with their network, it's critical to build new and strong ties with them. This approach has the potential to boost your revenue and bring in more clients.

We worked together to build a completely new sales process to help grow their company. We helped our client approach big investors such as Al-Futtaim and major consulting companies like BCG in the Middle East. We managed to build a series of solutions by using different sales approaches to generate leads, assess customers’ needs, and close deals. We used these tools to develop relationships with leads, customers, and past customers.  Inside sales become one of the most effective growth tactics when combined with the correct messaging. We took off the weight on their shoulder by taking care of the audience for them.

Utilizing different technologies and techniques, we were able to build a sales process that feed the CRM with qualified leads and grow their presence in the region, in addition, with this experience, we were able to transform it into making a better, more efficient business model that is transferred to other regions too, to establish a whole team of Business Developers to cover the world which eventually increases the company revenue by 200% in one year.

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