7dates is a company located in UAE, their experience in date palm extended for more than 20 years across the entire country, they have a reputable quality with high-end taste, they ship with their own trucks to ensure the best and highest quality possible, and dedicated customer service available 24/7 serving customers inquire.
Under all of these quality features, we give ourselves time to understand what are the gaps that 7 Dates are involved in, and we found out the following
- They only deliver to their existing customers that already know their products and their quality
- They didn’t coop with the new trends in social media marketing
- Missing an e-commerce website where they can win a new channel of awareness and selling
- By its turn, they lose the opportunity to reach a wide range of customers across the country
- Their profit margin didn’t progressively increase for more than 3 years since everything got into digital
From these simple points, we started to develop their business into a new way of success
So our success criteria were: -
- Rebrand their old logo to be more like today’s themes and style
- Create a social media and content strategy so we can implement our existing experience to match business nature and to get the best practices for increasing social media followers on active social platforms
- Researching about best types of websites that can match client budget and business needs, to build an effective E-commerce system, familiar with the target audience and imitating the brand image with same high-quality standards they stick to
- Planning to increase their profit margin by increasing channels of sales by creating multiple marketing researches and social media testing leading to the desired outcome
- Getting ideas for promotions to only increase brand awareness, let their audience know about the digitalization of 7Dates into a new era.
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